The concept was years in the making, and now boxcarorange are finally ready to launch their line of accessories that truly represents the `street’ in street wear.
Taking inspiration from Melbourne’s laneway culture – the art, the colour, the raw industrial look and the attitude of this culture – boxcarorange seek out products that are unique to this aesthetic. They are working with designers who compliment the laneway theme such as Hob with raw leather and paint; 22 Design Studio with concrete and their own designs with recycled leather.
“All of our designers have slightly different approaches,” says boxcarorange director, Alex Miller. “For Hob it’s simple – he just looks to to create what no one else does. His designs are handmade so he can work with a new shape or colour until he feels it’s ready. He also looks to his customers for feedback on new designs regularly.”
22 Designs takes inspiration from Japanese Architect Tadao Ando. Alex says they are experts at marrying the familiar with the unfamiliar with the use of concrete in jewellery.
“Once a concept has been decided upon they rely on feedback from friends who are invited to experience the jewellery,” he says. “They aim to produce an end product that maintains the emotional quality of the original design.”
Overall, boxcarorange aim to bring something new to the street scene and show how a raw approach with less conventional materials and processes can deliver the `real’ street look.
Alex took five with Streetlab Blog;
Can you tell us the story behind the name?
A business name is nothing until you give it a personality, so in a play on words we landed on ‘boxcarorange’ named after our beloved retro ’74 Kombi, which is a metallic orange and, you guessed it really is just a box on wheels.
Your designers have already seen astounding success overseas, how do you think your product will be received in Australia?
Hob already has the beginnings of a cult following from Australian tourists visiting Bangkok and he is now thrilled to be working with us in Australia to gain a larger exposure for his products. The team from 22 Designs have also had a lot of success overseas and we hope to get their incredibly unique concrete look out into the Australian market on a larger scale. We are also really excited to be bringing a recycled leather range to the Australian market as there is definitely a growing interest in the eco-fashion scene.
You are about to showcase the brand at Streetlab in August, why did you choose this event and what do you hope to gain?
Being a relatively new label we really hope to gain more exposure with retailers as we feel we have a unique range that fits the Streetlab brief perfectly.
What’s in store for the future – where do you see the brand heading?
Our aim is to stay true to our original intentions, to be a unique and truly street accessory label, and remain as exciting and ever-changing as the Melbourne laneway’s themselves. Hopefully there will be a few people who want to come along for the ride!