When 5 ageing dancers decided to hang up their dancing shoes, they quickly found it frustrating not having an outlet for their talents and creativity. So, with a graphic designer, a talented illustrator, an aspiring entrepreneur, a sneaker head, and an organisation Nazi within their ranks all sharing a common knack for fashion, it was inevitable that GolfOscarDelta would be born.
Without any industry experience, what started out as a hobby, quickly turned into a small business, which to this day is gaining momentum, fast. Read our chat with the team behind up-and-coming street fashion label, GolfOscarDelta on their inspiration, design process and the story behind the name before they make their debut at Streetlab on August 14 & 15 at the Australian Technology Park.
Where do you source your inspiration? And how do they drive you and influence your design?
Our inspiration comes from our faith, as well as everything that we encounter in our daily lives – music, dance, song, fashion, and people. We are driven to be a source of positivity in an all too negative world. Our designs reflect who we are and what we believe in.
How do you transfer these inspirations into design? Talk us through your design process from drawing board to in-store/online?
Even before reaching the drawing board, we as a group come to a collective agreement and understanding of what the vision for a specific collection should be. Because our designs reflect who we are, they are a snapshot of our experiences, feelings, influences at any given point in time. Together with an awareness of what is fashion forward, these drive the decisions behind the colours, text, fabrics and artwork used in our designs. With the benefit of sampling, we make the final decisions on what will be produced based on the sample garment that we see and feel before us.
Striving to be on par with leading labels, we don’t stop short on quality. Once produced the garments become available online at our website www.GolfOscarDelta.com and other online stores such as ASOS marketplace and YoungRepublic, as well as in store at FADEZ men’s barbershop in Newtown and weekend markets such as Bondi Markets and the Young Australian Designers Market, Paddington.
Can you tell us the story behind the name?
Without being too in your face, GolfOscarDelta (phonetics for G.O.D) was our way of telling the world that it’s about being who you are and living who you are. Yes, there’s a meaning behind the name, but only if you seek it.
You are about to showcase the brand at Streetlab in August, why did you choose this event and what do you hope to gain?
Streetlab will be our first ever trade show and we will be proud to be showcasing next to the likes of Bettina Liano, Cheap Monday and Nana Judy. We are excited and grateful for this to be our first opportunity to show what it is that we have to offer.
What’s in store for the future – where do you see the brand heading?
God willing, we plan to take GolfOscarDelta to the top. We’ve only been in the scene but a minute and still have so much to offer. In the meantime, we hope to stay focused and on our grind so we can prove ourselves worthy of being in this game.