Jeans were always the favourite item in Jeffvik Caballero’s wardrobe; “I wear jeans everyday, since I was young.” So it’s little wonder, three years ago he started to think about launching his own denim line.
He started off buying denim brands from the Philippines and selling it in the Australian market, but when this didn’t work out, Jeffvik began the development and design of his own denim line, Andres Denim.
The results speak for themselves. We caught up with Jeffvik recently…
Where do you source your inspiration? And how do they drive you and influence your design?
I get inspiration through my friends who are very fashionable and know a lot about trends. They drive me to come up with something outstanding. I can get their thumps up, then I can certainly sell it in the Aussie market.
How do you transfer these inspirations into design? Talk us through your design process from drawing board to in-store/online?
Design is all about finding a textile/fabric that ages beautifully. Denim is well known to age beautifully. The other thing that is magnificent with age is leather. So I figured I’d use leather instead of having intricate stitching in the back pocket like most denim brands out there. This design is now the Andres Denim trademark leather pattern.
My fashionable friends love it and they have at least 4 pairs. I trade with the guys at Young Australian Designers Market pop-up Stalls. I also sell my denim at the Bondi Markets from time to time and via online sales.
Can you tell us the story behind the name?
The name Andres is pronounced as `undress’ and it’s my late grand father’s name. I named my brand after him as he was all about quality and hard work in everything he does whether it’s family, work or life.
You are about to showcase the brand at Streetlab in August, why did you choose this event and what do you hope to gain?
StreetLab is urban and for upcoming labels, its perfect for Andres Denim
What’s in store for the future – where do you see the brand heading?
I would like for Andres Denim to hit the urban store, and to be known as an `exclusive brand’ stocked in credible boutiques around Australia.