14 & 15 August 2012
Australian Technology Park, Sydney
In what was to be a benchmark in Fashion trade events in this country, Australian Exhibitions & Conferences (AEC) created STREETLAB to embrace and promote youth fashion, style and culture and deliver tangible and beneficial outcomes alike. Designed to meet the demands of the market, STREETLAB offered a comprehensive schedule of seminars and forums targeted at buyers and industry professionals while presenting some of the most sought after labels in Australia and the world.
However, due to lack of industry support, AEC has today announced that STREETLAB is to be cancelled.
Commenting on the tough decision made this morning, Harvey Stockbridge; AEC Managing Director said:
“It’s incredibly disappointing that such a strong show concept has been launched in the market at such a challenging time. The AEC team wanted to be 100% confident that STREETLAB was going to secure return on investment for its exhibitors. Indicators are that there has been further softening in retailer sentiment towards attending the show. With this knowledge we wanted to save our exhibitors risking their investment and, with regret, have decided to cancel the show. After months of planning and dedication to the show, it is a big blow to the team who have worked so hard to develop it, but we feel proud of what we’ve done and the decision to do right by the exhibitors”.
The decision to cancel the show until the climate is right has not been an easy one, but ultimately one that will serve the exhibitors and all involved in the long run.
For further details and media information please contact HotHouse Media & Events:
HotHouse Media & Events
P- 03 9682 0222 M- 410 552 371